Getting Young Voters to the Polls Isn’t as Simple as All Digital All the Time

Published Date:
Contact to media:

Young Americans are voting in higher numbers. The 2022 midterms saw the highest turnout of voters ages 18-29 in three decades. Some 50 percent of that age group voted in 2020 — an 11-point increase from 2016.

Still, many candidates have a hard time identifying, persuading and mobilizing these voters — particularly those down-ballot running in low-turnout elections who could benefit the most from their support.

It might be time for candidate campaigns to borrow from the playbook of non-partisan voting groups who are mobilizing ahead of National Voter Registration Day on Sept. 19.